In the age of information overload, attention spans are shorter, and the demand for easily digestible content is higher than ever. Enter the explainer video—a powerful tool that simplifies complex ideas into clear, engaging, and concise visual stories. Whether you’re introducing a new product, explaining a service, or breaking down a difficult concept, explainer videos use motion graphics to make the information more accessible and understandable. Wideview is a leading studio specializing in Motion Graphic Companies and explainer video services. We offer art direction, visual storytelling, and animated solutions for companies.At Wideview, we specialize in creating explainer videos that do more than just inform—they captivate and persuade. In this article, we’ll explore why explainer videos are so effective, the key elements of a successful explainer, and how motion graphics can transform complex concepts into easy-to-follow narratives. What are Explainer Videos? Explainer videos are short, animated videos that present complex information or ideas in a simple, visually engaging format. Typically lasting between 30 seconds and 2 minutes, these videos focus on delivering clear, concise explanations that keep viewers’ attention. By combining motion graphics with voiceovers, text, and visual storytelling, explainer videos communicate key messages in a way that is both informative and entertaining. Explainer videos are commonly used by businesses to introduce products or services, explain how something works, or educate their audience on a particular topic. They are a versatile tool used in marketing campaigns, on websites, in training modules, and across social media platforms. Why Explainer Videos Are So Effective Simplifying Complex Information One of the primary strengths of explainer videos is their ability to simplify even the most complex ideas. Motion graphics can break down abstract or intricate concepts into bite-sized, easy-to-understand visuals. Whether you're explaining how a product works, showcasing a complicated process, or illustrating technical data, explainer videos use visuals to simplify the message and make it more accessible to a broader audience. For example, a company offering cloud-based services can use an explainer video to visually demonstrate how their technology processes data, rather than relying on dense text or technical descriptions. Through animation, the audience can see how the system works in real-time, without needing to understand the backend complexities. Engaging and Entertaining Explainer videos are designed to be engaging, using creative visuals and storytelling to hold the viewer’s attention. With the help of motion graphics, information is delivered in a way that keeps the audience entertained. Whether it’s through colorful animations, character-driven narratives, or dynamic transitions, explainer videos capture attention and maintain viewer interest. In contrast to traditional text-based content or static visuals, motion graphics in explainer videos inject energy and movement into the presentation. This keeps viewers invested from the opening frame to the final call-to-action. Boosting Retention and Recall People tend to remember more of what they see compared to what they read. Studies show that the human brain processes visuals faster than text, and viewers retain up to 95% of a message when delivered through video, compared to only 10% through text alone. Explainer videos leverage this by combining visuals, voiceovers, and sound to reinforce key points. By using visual metaphors, animation, and concise messaging, explainer videos ensure that audiences not only understand the content but also retain it. For brands, this translates to better recall of their products, services, or key messages, ultimately leading to stronger engagement. Increasing Conversion Rates Explainer videos are proven to increase conversion rates. Because they quickly and effectively communicate the value of a product or service, they are often used on landing pages, in email campaigns, or as part of a social media strategy. When viewers understand what a brand is offering and how it benefits them, they’re more likely to take action—whether that’s signing up for a service, purchasing a product, or requesting more information. Many businesses report a significant increase in conversions after adding explainer videos to their websites or marketing materials. According to a study by Wyzowl, 86% of businesses that use explainer videos see an increase in their conversion rates. Optimized for Sharing Explainer videos are highly shareable across digital platforms. Whether embedded on a website, posted to social media, or included in an email newsletter, explainer videos can reach a wide audience quickly. Motion graphics are particularly suited to mobile viewing, making them an ideal tool for reaching audiences who consume content on-the-go. When viewers find an explainer video helpful or entertaining, they’re more likely to share it with others. This social sharing amplifies the video’s reach, generating more visibility for the brand and increasing engagement across platforms. Key Elements of a Successful Explainer Video Clear and Concise Script The foundation of a good explainer video is a well-written script. Explainer videos are meant to simplify, so the script must be clear, concise, and to the point. A strong script breaks down the message into easy-to-understand segments, without overwhelming the viewer with too much information at once. The script should focus on answering the key questions: What is the problem? How does your product or service solve it? Why should the audience care? By addressing these points quickly and clearly, the explainer video becomes an efficient communication tool. Engaging Visuals Motion graphics are what make explainer videos stand out from other forms of content. Engaging visuals help illustrate the message in a way that’s entertaining and easy to follow. The use of characters, icons, symbols, and dynamic animations can add personality and energy to the video, making it more memorable. The visual style should be tailored to the target audience and align with the brand’s identity. For example, a B2B tech company might opt for sleek, minimalist visuals, while a children’s brand might use bright, playful animations to appeal to younger audiences. Strong Visual Metaphors Visual metaphors are a powerful tool in explainer videos. They use simple, familiar images to represent more complex ideas, helping viewers understand concepts more easily. For instance, showing a rocket taking off can symbolize growth or progress, while a handshake can represent a partnership or agreement. These metaphors help to make abstract or technical concepts more relatable, ensuring that the message resonates with a wider audience. Voiceover and Sound Design A clear, friendly voiceover is essential to guide viewers through the narrative of the explainer video. The voiceover should match the tone of the visuals and enhance the storytelling experience. A calm, professional voice might be used for a serious topic, while an upbeat, enthusiastic voice would be more suitable for a fun or lighthearted message. Sound design, including background music and sound effects, further enhances the viewer's experience. Music sets the tone, while sound effects can emphasize key moments or actions within the animation, making the video more dynamic. Strong Call to Action (CTA) Every explainer video should end with a clear and compelling call to action. Whether it’s encouraging viewers to visit a website, sign up for a service, or share the video with others, the CTA directs the audience on what to do next. A strong CTA reinforces the video’s purpose and ensures that the viewer knows exactly how to take the next step. How Wideview Creates Effective Explainer Videos At Wideview, we understand that creating an effective explainer video is about more than just animation—it’s about telling a story that resonates with your audience and drives results. Here’s how we approach explainer video production: Understanding Your Audience: We begin by getting to know your audience—what challenges they face, what solutions they need, and how your product or service fits into their lives. By understanding your target audience, we can craft a message that speaks directly to them. Crafting a Clear Message: Next, we work with you to develop a script that simplifies your message and presents it in a clear, compelling way. Our focus is on breaking down complex ideas into easy-to-understand language and visuals. Designing Engaging Visuals: Our design team creates motion graphics that not only look beautiful but also align with your brand’s identity. Whether it’s through character animation, visual metaphors, or dynamic transitions, we ensure that the visuals are engaging and informative. Bringing it to Life: Once the script and visuals are in place, our animation team brings the video to life with movement, timing, and sound design. We pay close attention to every detail to ensure that the final product is polished, professional, and ready to deliver results. Delivering a Strong Call to Action: Finally, we ensure that the video ends with a clear, actionable CTA, guiding viewers toward the next step—whether it’s visiting your website, making a purchase, or sharing the video with their network. Conclusion Explainer videos are a powerful way to simplify complex information, engage audiences, and drive conversions. Through motion graphics, these videos transform complicated ideas into clear, concise, and visually engaging stories that capture attention and leave a lasting impression. At Wideview, we specialize in creating explainer videos that not only inform but also inspire action. By combining compelling storytelling with dynamic visuals and sound design, we help brands break down complex ideas and connect with their audiences in meaningful ways.